Orange Pharmacies Launched The New Identity

Orange Pharmacies celebrated launching its entirely new identity and change of its trade name from “Wahat Al Elaj Pharmacy” to “Orange Pharmacy”, supported with strategic plans and our employees to meet our customers’ needs.

The brand was launched in official meeting of pharmacists and employees. The new brand strategies were presented to achieve the most possible competitiveness in the local market, to fulfill customers’ desires and expectations, and to provide high quality of pharmaceutical services to our society.

Dr. Naif Abdullah Bakrman, Orange Pharmacy CEO, introduced a fully detailed presentation about the reasons for changes in the brand and identity as well as Orange Pharmacy strategy through the strategic vision, mission, objectives and values. Such strategic plans will contribute in achieving a paradigm shift in pharmaceutical services in the Saudi market. Also, the presentation included the approaches to improve the customer services provided in all branches. The strategic plan of the new brand involved the programs for continuous education and training of all pharmacists and employees. Such programs will support in achieving the excellence in pharmaceutical services and customers services within Orange Pharmacy Group.